Most online companies today are highly dependent on SEO services for the promotion of the websites. Blogging is one of the effective procedures for website promotion. So what is blogging? It is in fact an act of creating a site an abbreviation of ‘weblog’. This sort of website is maintained regularly and it includes a diary-type articles and links to other articles or website with related contents. Most sites’ contents have one specific subject in attention, like healthy diet and sports. Others are more personal that defines the person’s personal accounts about his ideas or opinion on a specific news, event, or movie.
Besides a few exceptions, blogs have some things in common. One of which is the content, which will be a set of articles or posts which are usually organized in a chronological order with the most recent on the top. The posts are usually organized into categories. The website content ranges from private like reviews and observations to news and political. Some blogs could have more than 1 writer who writes their own post or articles but all about the same topic. Blog posts are often composed in a web-base interface that is built into the blogging system. But we have what we called ‘standalone weblog client applications’ that let writers write articles offline and can be submitted later. The content is the most significant feature of the blog, because content is what’s blogging all about.
Another thing found in most websites is the comment box, where people can leave their comments concerning the post. This blogging attribute makes the site an interactive one as readers have the ability to share their impressions about what the writer writes and subsequently the writer can add his answer. There’s also what we called pingbacks or trackbacks where authors of other sites can leave a comment even without seeing the blog. Other characteristics of a site are archive of older posts based on dates such as monthly or annual archive; logroll the list of links to other related blog or website, and also one or more feeds such as RDF files and RSS.
Some sites may have other features besides what were cited. But basically, what is blogging is all about these fundamental capabilities. Blogging is fun but there are occasions when bloggers get put off due to few people or no comments received. An individual must have patience and have to understand how to improve his website so as to gain success. For business purposes, there are already a lot of businesses that provide different search engine optimization services that have blogging. These services are extremely beneficial in promoting online business.